/* =========================================================
   Kağıt Ambalaj — tasarım sistemi
   Kraft kağıt + mürekkep siyahı + sinyal turuncusu
   ========================================================= */
:root{
  --ka-ink:#15171a; --ka-ink-2:#24272c; --ka-muted:#5b5f66;
  --ka-kraft:#c39a64; --ka-kraft-2:#a87d47; --ka-kraft-light:#ead9bf;
  --ka-paper:#f6f1e8; --ka-paper-2:#efe7d9; --ka-white:#fff;
  --ka-signal:#c2410c; --ka-signal-hi:#f26b2a; --ka-signal-dark:#9a3412;
  --ka-line:rgba(21,23,26,.12); --ka-line-strong:rgba(21,23,26,.24);
  --ka-radius:14px; --ka-radius-sm:8px;
  --ka-display:"Archivo", "Arial Narrow", system-ui, sans-serif;
  --ka-body:"Inter", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --ka-max:1240px;
  --global-body-font-family:var(--ka-body);
  --global-heading-font-family:var(--ka-display);
  --global-content-width:var(--ka-max);
}
body{font-family:var(--ka-body);color:var(--ka-ink);background:var(--ka-paper);-webkit-font-smoothing:antialiased;}
h1,h2,h3,h4,h5,h6,.site-title,.product_title,.woocommerce-loop-product__title{font-family:var(--ka-display);font-stretch:112%;letter-spacing:-.02em;color:var(--ka-ink);}
a{color:var(--ka-signal);} a:hover{color:var(--ka-signal-dark);}
::selection{background:var(--ka-signal-hi);color:#fff;}

/* ---------- Buttons ---------- */
.ka-btn,.wp-block-button__link,.button,button.button,.single_add_to_cart_button,.checkout-button,#place_order{
  font-family:var(--ka-body)!important;font-weight:600!important;border-radius:999px!important;
  padding:.85em 1.5em!important;line-height:1.1!important;transition:transform .15s ease,background .15s ease,color .15s ease,box-shadow .15s;
}
.ka-btn{display:inline-flex;align-items:center;gap:.5em;text-decoration:none!important;font-size:.95rem;border:2px solid transparent;}
.ka-btn--solid,.wp-block-button:not(.is-style-outline) .wp-block-button__link,.single_add_to_cart_button,.checkout-button,#place_order,.woocommerce .button.alt{
  background:var(--ka-signal)!important;color:#fff!important;border:2px solid var(--ka-signal)!important;}
.ka-btn--solid:hover,.wp-block-button:not(.is-style-outline) .wp-block-button__link:hover,.single_add_to_cart_button:hover{background:var(--ka-signal-dark)!important;border-color:var(--ka-signal-dark)!important;transform:translateY(-1px);}
.ka-btn--ghost,.wp-block-button.is-style-outline .wp-block-button__link{background:transparent!important;color:var(--ka-ink)!important;border:2px solid var(--ka-ink)!important;}
.ka-btn--ghost:hover,.wp-block-button.is-style-outline .wp-block-button__link:hover{background:var(--ka-ink)!important;color:#fff!important;}
.ka-dark .wp-block-button.is-style-outline .wp-block-button__link,.ka-dark .ka-btn--ghost{color:#fff!important;border-color:rgba(255,255,255,.7)!important;}
.ka-dark .wp-block-button.is-style-outline .wp-block-button__link:hover,.ka-dark .ka-btn--ghost:hover{background:#fff!important;color:var(--ka-ink)!important;}

/* ---------- Header ---------- */
.site-top-header-wrap .site-header-row-container-inner{background:var(--ka-ink)!important;}
.site-top-header-wrap,.site-top-header-wrap a{color:#e9e3d8!important;font-size:13px;}
.site-top-header-wrap a{text-decoration:none!important;border-bottom:1px solid rgba(233,227,216,.35);}
.site-top-header-wrap .header-navigation .menu>li>a{border:0;color:#bfb8ac!important;}
.site-main-header-wrap .site-header-row-container-inner{background:rgba(246,241,232,.92)!important;backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--ka-line);}
.main-navigation .primary-menu-container>ul>li.menu-item>a{font-weight:600;color:var(--ka-ink)!important;font-size:15px;}
.main-navigation .primary-menu-container>ul>li.menu-item>a:hover{color:var(--ka-signal)!important;}
.header-navigation .header-menu-container ul ul{background:var(--ka-white);border:1px solid var(--ka-line);border-radius:12px;box-shadow:0 18px 40px -18px rgba(0,0,0,.25);}
.header-navigation .header-menu-container ul ul li.menu-item>a{color:var(--ka-ink)!important;}
.header-button-wrap .button{padding:.65em 1.2em!important;}

/* ---------- Layout helpers ---------- */
.ka-section{padding:clamp(56px,8vw,112px) 20px!important;}
.ka-section>*{max-width:var(--ka-max);margin-left:auto!important;margin-right:auto!important;}
.ka-eyebrow{font-family:var(--ka-body);font-size:.78rem!important;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ka-signal)!important;margin-bottom:.9rem!important;display:flex;align-items:center;gap:.6em;}
.ka-eyebrow::before{content:"";width:22px;height:2px;background:currentColor;display:inline-block;}
.ka-h2,.ka-section h2{font-size:clamp(2rem,4.2vw,3.4rem)!important;line-height:1.02!important;font-weight:800!important;margin:0 0 1rem!important;max-width:18ch;}
.ka-lead{font-size:clamp(1.05rem,1.4vw,1.25rem)!important;line-height:1.6!important;color:var(--ka-muted);max-width:60ch;}
.ka-head{display:flex;justify-content:space-between;align-items:flex-end;gap:2rem;flex-wrap:wrap;margin-bottom:2.5rem!important;}
.ka-dark{background:var(--ka-ink)!important;color:#e9e3d8;}
.ka-dark h2,.ka-dark h3{color:#fff;}
.ka-dark .ka-lead,.ka-dark p{color:#c9c2b6;}
.ka-paper2{background:var(--ka-paper-2)!important;}
.ka-white{background:var(--ka-white)!important;}

/* ---------- Hero ---------- */
.ka-hero{position:relative;overflow:hidden;padding:clamp(40px,6vw,88px) 20px clamp(56px,7vw,100px)!important;
  background:radial-gradient(1200px 500px at 85% 20%,rgba(195,154,100,.28),transparent 60%),var(--ka-paper)!important;}
.ka-hero>.wp-block-columns{max-width:var(--ka-max);margin:0 auto!important;align-items:center!important;gap:clamp(24px,4vw,64px)!important;}
.ka-hero h1{font-size:clamp(2.6rem,6.4vw,5.6rem)!important;line-height:.95!important;font-weight:850!important;font-stretch:118%;letter-spacing:-.035em;margin:0 0 1.4rem!important;}
.ka-hero h1 em{font-style:normal;color:var(--ka-signal);position:relative;white-space:nowrap;}
.ka-hero h1 em::after{content:"";position:absolute;left:-.05em;right:-.05em;bottom:.04em;height:.16em;background:var(--ka-kraft-light);z-index:-1;transform:rotate(-1.2deg);}
.ka-hero .wp-block-buttons{margin-top:2rem!important;gap:.75rem!important;}
.ka-proof{display:flex;flex-wrap:wrap;gap:.5rem 1.4rem;margin-top:1.8rem!important;padding:0;list-style:none;font-size:.92rem;color:var(--ka-ink-2);}
.ka-proof li{display:flex;align-items:center;gap:.45em;margin:0;}
.ka-proof li::before{content:"";width:18px;height:18px;border-radius:50%;background:var(--ka-ink) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23fff' stroke-width='3.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/11px no-repeat;flex:none;}
.ka-roll{width:100%;height:auto;display:block;filter:drop-shadow(0 30px 40px rgba(60,40,10,.18));}
.ka-roll-wrap{position:relative;}
.ka-label{position:absolute;right:2%;bottom:6%;width:min(270px,62%);background:#fffdf8;border:1.5px solid var(--ka-ink);border-radius:6px;padding:14px 16px 12px;font-family:var(--ka-body);box-shadow:6px 6px 0 var(--ka-ink);transform:rotate(2.5deg);}
.ka-label__top{display:flex;justify-content:space-between;font-size:10px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ka-muted);border-bottom:1.5px dashed var(--ka-line-strong);padding-bottom:8px;margin-bottom:8px;}
.ka-label__name{font-family:var(--ka-display);font-stretch:112%;font-weight:800;font-size:19px;line-height:1.05;margin-bottom:8px;color:var(--ka-ink);}
.ka-label dl{display:grid;grid-template-columns:auto 1fr;gap:3px 12px;margin:0;font-size:12.5px;}
.ka-label dt{color:var(--ka-muted);} .ka-label dd{margin:0;font-weight:600;text-align:right;}
.ka-label__bar{height:26px;margin-top:10px;background:repeating-linear-gradient(90deg,var(--ka-ink) 0 2px,transparent 2px 4px,var(--ka-ink) 4px 5px,transparent 5px 8px,var(--ka-ink) 8px 11px,transparent 11px 12px);}

/* ---------- Masking tape marquee ---------- */
.ka-tape{position:relative;z-index:2;margin:-26px -2vw 0!important;transform:rotate(-1.6deg);background:var(--ka-kraft-light);
  border-top:1px solid rgba(0,0,0,.06);border-bottom:1px solid rgba(0,0,0,.06);overflow:hidden;padding:14px 0;
  -webkit-mask:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent);mask:linear-gradient(90deg,transparent,#000 3%,#000 97%,transparent);
  box-shadow:0 10px 24px -14px rgba(0,0,0,.35);}
.ka-tape::before{content:"";position:absolute;inset:0;background:repeating-linear-gradient(90deg,rgba(255,255,255,.14) 0 1px,transparent 1px 6px);pointer-events:none;}
.ka-tape__track{display:flex;width:max-content;animation:ka-marquee 38s linear infinite;}
.ka-tape__track span{font-family:var(--ka-display);font-stretch:118%;font-weight:800;font-size:clamp(15px,1.6vw,20px);letter-spacing:.06em;text-transform:uppercase;color:var(--ka-ink);white-space:nowrap;padding-right:2.2em;}
.ka-tape__track span i{font-style:normal;color:var(--ka-signal);padding-left:2.2em;}
@keyframes ka-marquee{to{transform:translateX(-50%);}}
@media (prefers-reduced-motion:reduce){.ka-tape__track{animation:none;}}

/* ---------- Product cards ---------- */
.ka-cards{display:grid!important;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;}
.ka-cards>.wp-block-column{margin:0!important;flex-basis:auto!important;}
.ka-card{background:var(--ka-white);border:1px solid var(--ka-line);border-radius:var(--ka-radius);overflow:hidden;display:flex;flex-direction:column;height:100%;transition:box-shadow .2s,transform .2s;}
.ka-card:hover{box-shadow:0 24px 50px -28px rgba(40,25,5,.45);transform:translateY(-3px);}
.ka-card__media{display:block;aspect-ratio:4/3;background:var(--ka-paper-2);overflow:hidden;}
.ka-card__media img{width:100%;height:100%;object-fit:cover;transition:transform .5s;}
.ka-card:hover .ka-card__media img{transform:scale(1.04);}
.ka-card__body{padding:22px 22px 20px;display:flex;flex-direction:column;flex:1;}
.ka-card__tag{align-self:flex-start;font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;background:var(--ka-ink);color:#fff;padding:4px 9px;border-radius:999px;margin-bottom:12px;}
.ka-card__title{font-size:1.5rem!important;line-height:1.05!important;font-weight:800!important;margin:0 0 .4rem!important;}
.ka-card__title a{color:var(--ka-ink)!important;text-decoration:none!important;}
.ka-card__note{color:var(--ka-muted);font-size:.95rem;margin:0 0 .9rem!important;}
.ka-specs{margin:0 0 1.1rem;border-top:1px solid var(--ka-line);}
.ka-spec{display:flex;justify-content:space-between;gap:1rem;padding:.55rem 0;border-bottom:1px solid var(--ka-line);font-size:.92rem;}
.ka-spec dt{color:var(--ka-muted);} .ka-spec dd{margin:0;font-weight:600;text-align:right;}
.ka-card__foot{margin-top:auto;display:flex;flex-direction:column;gap:14px;}
.ka-card__price{display:block;font-family:var(--ka-display);font-stretch:110%;font-weight:800;font-size:1.35rem;color:var(--ka-ink);}
.ka-card__price del{opacity:.45;font-weight:600;font-size:.8em;margin-right:.3em;}
.ka-card__price ins{text-decoration:none;}
.ka-stock{display:block;font-size:.82rem;margin-top:2px;}
.ka-stock--in{color:#2f6b1f;} .ka-stock--out{color:var(--ka-signal-dark);}
.ka-card__actions{display:flex;gap:8px;flex-wrap:wrap;}
.ka-card__actions .ka-btn{flex:1;justify-content:center;padding:.75em 1em!important;font-size:.9rem;}

/* ---------- Audience ---------- */
.ka-who{gap:20px!important;}
.ka-who>.wp-block-column{background:var(--ka-white);border:1px solid var(--ka-line);border-radius:var(--ka-radius);padding:28px!important;position:relative;}
.ka-who h3{font-size:1.45rem!important;font-weight:800!important;margin:.2rem 0 .6rem!important;}
.ka-who .ka-num{font-family:var(--ka-display);font-stretch:125%;font-weight:900;font-size:3rem;line-height:1;color:var(--ka-kraft);margin:0!important;}
.ka-who ul{margin:.8rem 0 0;padding-left:1.1em;color:var(--ka-ink-2);}
.ka-who li{margin:.2rem 0;}

/* ---------- Compare (üreticiden) ---------- */
.ka-compare{width:100%;border-collapse:separate;border-spacing:0;font-size:1rem;margin-top:1rem;}
.ka-compare th,.ka-compare td{padding:18px 20px;text-align:left;border-bottom:1px solid rgba(255,255,255,.12);vertical-align:top;}
.ka-compare thead th{font-size:.78rem;letter-spacing:.12em;text-transform:uppercase;color:#a9a296;font-weight:700;}
.ka-compare thead th:nth-child(2){color:var(--ka-signal-hi);}
.ka-compare tbody th{color:#fff;font-family:var(--ka-display);font-stretch:110%;font-weight:700;font-size:1.05rem;width:22%;}
.ka-compare td:nth-child(2){color:#fff;background:rgba(242,107,42,.08);}
.ka-compare td:nth-child(3){color:#9d968a;}
.ka-compare-wrap{overflow-x:auto;border:1px solid rgba(255,255,255,.12);border-radius:var(--ka-radius);}

/* ---------- Logolu paspas ---------- */
.ka-print img{border-radius:var(--ka-radius);}
.ka-steps{counter-reset:step;list-style:none;padding:0;margin:1.5rem 0 2rem;display:grid;gap:14px;}
.ka-steps li{counter-increment:step;display:block;position:relative;padding:4px 0 4px 60px;min-height:44px;margin:0;color:var(--ka-muted);}
.ka-steps li::before{content:counter(step);position:absolute;left:0;top:0;width:44px;height:44px;border-radius:50%;display:grid;place-items:center;font-family:var(--ka-display);font-weight:800;background:var(--ka-signal);color:#fff;}
.ka-steps strong{display:block;font-family:var(--ka-display);font-stretch:110%;font-size:1.1rem;color:var(--ka-ink);}
.ka-dark .ka-steps strong{color:#fff;}

/* ---------- Tier table ---------- */
.ka-tiers{display:grid;grid-template-columns:repeat(4,1fr);gap:0;border:1.5px solid var(--ka-ink);border-radius:var(--ka-radius);overflow:hidden;background:#fff;}
.ka-tier{padding:22px 20px;border-right:1.5px solid var(--ka-ink);}
.ka-tier:last-child{border-right:0;background:var(--ka-ink);color:#fff;}
.ka-tier b{display:block;font-family:var(--ka-display);font-stretch:118%;font-weight:850;font-size:clamp(1.6rem,2.6vw,2.2rem);line-height:1;}
.ka-tier span{display:block;margin-top:.5rem;font-size:.9rem;color:var(--ka-muted);}
.ka-tier:last-child span{color:#c9c2b6;}

/* ---------- FAQ ---------- */
.ka-faq .wp-block-details{background:var(--ka-white);border:1px solid var(--ka-line);border-radius:12px;padding:0;margin:0 0 10px;}
.ka-faq .wp-block-details summary{list-style:none;cursor:pointer;padding:20px 56px 20px 22px;font-family:var(--ka-display);font-stretch:108%;font-weight:700;font-size:1.1rem;position:relative;}
.ka-faq .wp-block-details summary::-webkit-details-marker{display:none;}
.ka-faq .wp-block-details summary::after{content:"+";position:absolute;right:22px;top:50%;transform:translateY(-50%);font-size:1.6rem;font-weight:400;color:var(--ka-signal);transition:transform .2s;}
.ka-faq .wp-block-details[open] summary::after{transform:translateY(-50%) rotate(45deg);}
.ka-faq .wp-block-details>p{padding:0 22px 20px;margin:0;color:var(--ka-muted);}

/* ---------- Final CTA ---------- */
.ka-cta{background:var(--ka-signal)!important;color:#fff;border-radius:22px;padding:clamp(32px,5vw,64px)!important;position:relative;overflow:hidden;}
.ka-cta h2{color:#fff!important;max-width:16ch;}
.ka-cta p{color:#ffe4d6!important;}
.ka-cta .wp-block-button:not(.is-style-outline) .wp-block-button__link{background:#fff!important;color:var(--ka-signal-dark)!important;border-color:#fff!important;}
.ka-cta .wp-block-button.is-style-outline .wp-block-button__link{color:#fff!important;border-color:#fff!important;}
.ka-cta .wp-block-button.is-style-outline .wp-block-button__link:hover{background:#fff!important;color:var(--ka-signal-dark)!important;}
.ka-cta::after{content:"";position:absolute;right:-60px;top:-60px;width:260px;height:260px;border-radius:50%;border:42px solid rgba(255,255,255,.12);}

/* ---------- Footer ---------- */
.site-footer .site-middle-footer-wrap .site-footer-row-container-inner,.site-footer .site-bottom-footer-wrap .site-footer-row-container-inner{background:var(--ka-ink)!important;}
.site-footer,.site-footer p,.site-footer li,.site-footer .widget{color:#bfb8ac!important;}
.site-footer a{color:#e9e3d8!important;text-decoration:none!important;}
.site-footer a:hover{color:var(--ka-signal-hi)!important;}
.site-footer .widget-title,.site-footer h2,.site-footer h3{color:#fff!important;font-size:1rem!important;letter-spacing:.08em;text-transform:uppercase;}
.site-bottom-footer-wrap .site-footer-row-container-inner{border-top:1px solid rgba(255,255,255,.1);}
.ka-wordmark{font-family:var(--ka-display);font-stretch:118%;font-weight:900;font-size:clamp(2rem,3.2vw,2.8rem);line-height:.9;color:#fff;letter-spacing:-.03em;margin:0;}

/* ---------- WooCommerce ---------- */
.woocommerce ul.products li.product,.wc-block-grid__product{background:#fff;border:1px solid var(--ka-line);border-radius:var(--ka-radius);overflow:hidden;}
.woocommerce ul.products li.product .woocommerce-loop-product__title{font-size:1.15rem!important;font-weight:800!important;}
.woocommerce ul.products li.product .price,.woocommerce div.product p.price,.woocommerce div.product span.price{font-family:var(--ka-display);font-stretch:110%;font-weight:800;color:var(--ka-ink)!important;}
.woocommerce div.product .product_title{font-size:clamp(2rem,3.6vw,3rem)!important;font-weight:850!important;line-height:1!important;}
.woocommerce span.onsale{background:var(--ka-signal)!important;border-radius:999px;}
.woocommerce .woocommerce-breadcrumb{font-size:.85rem;}
.woocommerce div.product form.cart .variations select{border-radius:10px;border:1.5px solid var(--ka-line-strong);padding:.6em .8em;}

/* ---------- Responsive ---------- */
@media (max-width:1024px){
  .ka-cards{grid-template-columns:repeat(2,minmax(0,1fr));}
  .ka-tiers{grid-template-columns:repeat(2,1fr);}
  .ka-tier:nth-child(2){border-right:0;} .ka-tier:nth-child(-n+2){border-bottom:1.5px solid var(--ka-ink);}
}
@media (max-width:767px){
  .ka-cards{grid-template-columns:1fr;}
  .ka-hero h1{font-size:clamp(2.4rem,11vw,3.4rem)!important;}
  .ka-label{position:relative;right:auto;bottom:auto;margin:-40px auto 0;width:82%;}
  .ka-head{flex-direction:column;align-items:flex-start;gap:.5rem;}
  .ka-compare th,.ka-compare td{padding:14px;}
  .ka-tape{margin-top:-10px!important;}
}

/* ---------- v2 düzeltmeler ---------- */
.entry-content .wp-block-group.alignfull.ka-section,.entry-content .wp-block-group.alignfull.ka-hero{padding-left:clamp(20px,4vw,48px)!important;padding-right:clamp(20px,4vw,48px)!important;}
.site-branding img.custom-logo{filter:grayscale(1) brightness(.18) contrast(1.2);}
.header-button-wrap .button{white-space:nowrap;}
.ka-print .wp-block-image img{aspect-ratio:4/5;object-fit:cover;width:100%;box-shadow:12px 12px 0 var(--ka-kraft-light);}
.ka-print .wp-block-columns{align-items:center!important;gap:clamp(24px,5vw,72px)!important;}
.ka-head{display:grid!important;grid-template-columns:1.2fr 1fr;align-items:end;}
.ka-head .ka-lead{margin-bottom:1rem!important;}
@media (max-width:767px){.ka-head{grid-template-columns:1fr;}}
.site-footer .site-middle-footer-wrap .site-footer-row-container-inner{padding-top:64px;padding-bottom:40px;}
.site-footer .wp-block-list{list-style:none;padding:0;margin:0;} .site-footer .wp-block-list li{margin:.4rem 0;}
.ka-card__media img{object-fit:cover;}
.main-navigation .primary-menu-container>ul>li.menu-item>a{padding-left:.6em!important;padding-right:.6em!important;white-space:nowrap;}
.main-navigation .primary-menu-container>ul{flex-wrap:nowrap!important;}
@media (max-width:1180px){.main-navigation .primary-menu-container>ul>li.menu-item>a{font-size:14px;padding-left:.45em!important;padding-right:.45em!important;}}